HTC has long been plagued with financial problems. Turnover decreased relentlessly for years, as in the case of a large corporation is even worse symptom of trading losses. On the other hand, you have to give the bosses a company that is doing well, even in difficult times, the estimated costs. Despite declining revenues, HTC is always over the line, even if we are talking about quite small sums. The Corporation has just published the results of the second quarter of 2013. What’s going on in the HTC
In the second quarter of 2013 the corporation in Taiwan reported a $ 2.35 billion market, which drew approximately $ 41 million profit. Analysts had expected a bit more, because about 70 million green. Looks bad thing, if we compare it with the result that the HTC reported in the same period last year – $ 246 million revenue achieved with 3 billion turnover.
I’m surprised quite successful HTC One (5 million during the first several days of sales) is not a knock better results. Worked to the disadvantage of the company will delay that somewhat dimmed expectations of our customers. Unfortunately, sales growth rate has fallen faster than she had avoided a few mishaps.
suspect that the low income may be the result of more resources to invest in marketing. HTC stewards often said that the main sin of management, were marginalized and ineffective decisions for this element of your business. Slowly policy change becomes visible, the HTC logo is increasingly appearing in the public space (usually do not watch football, so I could be wrong, but the case has not been a sponsor of the Champions League final?).
Seeing how many people have found the HTC One positive reviews, and above all the buzz circulating among the users themselves, believe that the Taiwanese are well on your way to reverse the trend of shrinking their business. However, this will require more success than releasing one good flagship. HTC, your turn – what’s next?
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