HTC plans to focus on cheaper phone models - PCLab.pl

Taiwanese HTC has published its financial results for the last quarter fiscal 2013 results do not give cause for optimism, and the forecast for the first quarter of 2014 looks equally bleak. The manufacturer expects a further decline in revenues.

last quarter of last year (in the case of HTC fiscal year coincides with the calendar year, the fourth quarter of fiscal 2013 ended up being precisely December 31, 2013) brought a Taiwanese manufacturer of smartphones 42.9 billion Taiwanese dollars in revenue (about $ 1.4 billion , ie approximately PLN 4.3 billion). Although it is a huge amount, it is the value obtained is up to 28% lower compared to a similar amount received for the fourth quarter of 2012, when the revenue HTC exceeded 2 billion USD.

Net profit for the period, the results of which are given to the public amounted to only $ 10 million dollars, although it is worth noting that in general he was.

Unfortunately, the forecast for the first quarter of 2014 years are not optimistic. HTC expects a further decline in revenues to the level of the order of 1.12 – 1.18 billion USD. As a brand known primarily from premium smartphones running under Android intends to deal with the problem?

If you believe the words of the President of Cher Wang, wspó?za?o?ycielce (the other co-founder is Peter Chou – the current CEO of HTC) Taiwanese company in the near future HTC intends to change its current strategy and sell more cheaper smartphones with price group between 150 and 300 dollars. What is interesting in this particular group is about to debut a new flagship model of the Taiwanese brand.

published report, the company emphasized the formation of a strategic partnership with China Mobile and the introduction of the Chinese market a special edition HTC One Max, the first smartphone model of TD-LTE offered in the Middle Kingdom. Is the expansion of the Chinese market and the introduction of cheaper models will help the Taiwanese company? Time will tell, for most consumers to have a choice.

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