Published: June 24, 2013, 14:45 , Updated: June 24, 2013, 14:47
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Source: Press Room Robert Downey Jr.. in the film “Iron Man 3″
Robert Downey Jr.. over the next two years will face the brand HTC. The Taiwanese company is willing to pay $ 12 million for the campaign starring American actor – reports Bloomberg.
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commercials HTC Downey Jr.. appear in person. So I do not see spots of Iron Man, or are Sherlock Holmes – figures that most viewers associate with the Hollywood actor. In addition to the series of spots, the founder of HTC They also plan to campaign billboards and press.
The HTC spokesman, actor and agent, declined to comment on his participation in the campaign Taiwanese giant.
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HTC still can not recover from the financial crisis. In recent months the company logs the worst sales figures in history. Tajwa?czykom not help even the premiere of the new flagship smartphone HTC One. The company also has a lot of internal problems. In total, over the last year have left the ranks of the six key employees. Media are increasingly asking so this is not whether HTC will go bankrupt, but when it happens
In light of these problems, an expensive advertising campaign starring Hollywood actor is quite surprising step. On the other hand – who can save the Taiwanese giant, if not Tony Stark?
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