Catherine Jasio?ek
number one in the smartphone market is Samsung, which indeed famous for its huge spending on marketing. Every year it is about $ 10 billion. Some time ago the HTC decided it was time to focus on advertising, because even if smartphones for HTC One does not rock the market without appropriate recommendations.
Reuters in early May reported that HTC plans to increase spending on marketing in the electronic media in the first half of 250 percent. year to year, and in the traditional media – twice. Part of the money will go to a certain actor.
Media news said that HTC will face Robert Downey Jr. . Reportedly signed a contract for two years and in that time, who plays Iron Man and Sherlock Holmes is to earn $ 12 million. It is worth noting that the ads will not play any character but himself. The actor will be taken a final decision on all elements of creative advertising campaign.
Source: Reuters, Android Community
Fig.: Zumapress
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