Catherine Jasio?ek
Do you remember how LG trollowa? advertising before the New York premiere of the Samsung Galaxy S4? This time the producer also picked up the weapon as a marketing pod?miewania with rivals. As in the previous case, did not raise the passing of the truth, but at a slight sting in line with reality.
Scandinavian agency M & C Saatchi came up with a really interesting campaign, targeted at mobile internet users. When they surf the web, and are holders of the HTC One, Samsung Galaxy S4 and iPhone 5s can find the banner that condemn their smartphone flaw – certainly in comparison with the LG G2. The device has been detected, so the advertising will be personalized.
turns out that the iPhone 5 seconds on the screen, too small, it can be hard to read the text, what else on the 5.2-inch display G2. Samsung Galaxy S4 processor may put to the test user patience before it “clicks”, while the G2 has about 20 percent. a faster processor. HTC One zost?a branded as short battery life, which can withstand G2 reportedly about 30 percent. longer on a single charge.
How do you like the campaign?
Source / Fig.: GSMArena
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