In recent months, the company began to lose distance to major rivals, South Korea’s Samsung and Apple American. Its market share in the second quarter fell by more than half to 3.8 percent. of 5.8 percent. listed at the beginning of the year. To improve the image of falling sales and the company hired to promote the well-known Hollywood actor Robert Downey Junior. Unofficially, it is said that two-year contract with a global reach HTC will cost about $ 12 million.
HTC had for years “produced to order” until in 2006 there began promoting its own brand. For a brief time, in the third quarter of 2011, topped the U.S. market, where its share in the supply of smartphones reached, according to research firm Canalys, 24 percent.
decreasing share of the market, followed a strong sell-off of shares in the stock market. On Monday qualities HTC of Taiwan Stock Exchange fell by the maximum allowable limit, going down to the level of NT $ 126. This is the biggest sell-off of the shares from September 4. From the beginning, the price fell 58 percent. while the benchmark stock market index in Taipei rose by 8.2 percent. The market value of the company now stands at $ 3.7 billion, while the top of the bull market was 10 times higher.
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