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All statistics and financial results are not optimistic – HTC is close to share the fate of the two major manufacturers of smartphones.
This year we bid farewell to two legendary brands – Nokia, the department bought the equipment and services in Microsoft and BlackBerry, which will be acquired by the investment fund Fairfax. It turns out that it may soon join them again with the major manufacturers of smartphones – HTC.
Taiwanese company has nearly three times more expensive shares of Canadian producer to be sold for $ 4.7 billion. On the other hand, has the lowest potential buyout of the 500 technology companies from around the world, estimated by analysts. This means you do not find in any business that HTC would like to buy in the current price.
The HTC stands at $ 3.8 billion, but in the best period of the company was less than $ 37 billion. The manufacturer, who first introduced the Google mobile software, today miserably losing the battle for the market not only with Apple and Samsung, but also with Chinese rivals. Today, HTC has a 2.8 percent share of the smartphone market, while last year it was 5.8 percent.
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not possible as the cost-effective acquisition, maybe HTC will force the company to withdraw from the smartphone market. This may indicate the last campaign in which Taiwanese focused on promoting the brand to increase its value, not their phones. Recall that spent about a billion dollars to the campaign several years with Robert Downey Jr.. in the lead role.
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