HTC after parting with Beats Audio in September and the first quarter closed “below the line” in the story is painted in the media as a big loser. Today, there is information about the planned closure of at least one of the four main production lines. HTC Chief Marketing Officer, Ben Ho, said that it is a natural phenomenon – less demand for the HTC made it more profitable to work with fewer factories.
Such a move would be a natural consequence of poor sale of equipment to the manufacturer since the beginning of 2012, but HTC denies that actually had such plans. Manufacturing plants actually work now at idle, but will not be closed or sold. It would be more cost-effective transfer of production into the hands of the firm on a larger scale, such as having a well-developed logistics and contacts with manufacturers of Foxconn, but the representatives of the HTC silent. Ho statements suggest, however, that the company is considering the separation of production from the design industry. Asusowi such a move came on health.
HTC
probably leave the free resources “for later”. Suggest that the recent rumors of Amazon partnership with the company for which you would have to produce smartphones. Of those devices, said more than a year, but somehow do not see them … Apparently now in preparation are three models, one of which would be passed to customers of Amazon for free.
addition to openness to working with others, HTC plans to focus on strengthening their brand, customer dialogue and appropriate publicize their products. Walk and new – for example, another “smart” watch. CEO Peter Chou told two days ago that HTC was working on such a device with Microsoft. He said that those already present on the market do not meet the requirements of customers and a decent device of this type sees the future of his company. Cher Wang, a seat on the board, also suggested that soon we will see a tablet with the HTC logo.
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