Microsoft has already Lumia, now it's time to ... HTC? - CHIP

HTC Windows Phone 8X

Today’s Bloomberg appeared very interesting news. Now Microsoft wants to do with its key partner HTC. Exactly the same as years ago made a similar offer Nokia. If the reports of the article are true, then the situation is very interesting.

because Microsoft wants to offer the same HTC phones with Windows Phone, as with Android. At the same time, it is unclear whether these are offering two of the same phone, but with different systems, or the one with the ability to choose which to run. Common sense suggests the first option, but Bloomberg reports are not clear on this issue.

what HTC would get in return? Microsoft did not delude himself that Taiwan, a little rundown giant, for him to resign Android, as Nokia Belle and MeeGo. Therefore, it is not going to lavish money as Nokia. However, it offers something else: the closing of the eye to all owned by Microsoft and Nokia (including the company’s Here, dealing with maps) patents, giving HTC freedom in using them. This alone is already worth a very large amount of money. Nokia and Microsoft have a huge number of patents that have licensed all manufacturers of smartphones. In addition, HTC would be exempt from license fees for Windows Phone.

offer submitted HTC is so, it seems, radically different from the complex Nokia, but the goal is exactly the same: to mobilize another partner to strengthen cooperation. It is worth noting that this is not the first attempt at Microsoft. HTC was for many years the Redmond giant key partner. In the days of Windows Mobile was actually the most important. In the era of Windows Phone 7 HTC also showed greater enthusiasm. And the launch of Microsoft’s Windows Phone 8 HTC treated as, again, a key partner. Although further poured money into Nokia and developed jointly with the Windows Phone’a, but HTC smartphones have the name “Windows Phone” and that their release, no new Lumii, there was Steve Ballmer.

Microsoft is doing exactly the same thing as in the case of Nokia. HTC, as the company from Finland, was once a power. Just like Nokia, offers products that are popular with regular customers of this company. And, like Nokia, HTC is becoming more of a problem to convince anyone else, except for fans to buy their smartphones. HTC loses the battle with Samsung, as Nokia was losing the iPhone. HTC reported a net loss of $ 101 million in the third quarter of fiscal 2013. The company is in trouble.

As

Microsoft. Although they are quite comparable in trouble because Microsoft earns money and the space, but, as I mentioned at the beginning, overslept changes in the consumer market for mobile phones. Now catching up and, I must admit, even with success. Windows Phone is already the third most popular operating system and has the highest rate of growth. This is due, however, titanic work not only engineers, but also marketers. And also the brand ‘Nokia’.

Now Nokia disappears. Microsoft bought its mobile division, which means that the new Lumie will be sold under the brand of Microsoft Lumia (or something like that). Microsoft loses an asset in the form of customer habits. HTC seems to be an ideal target. It is further so strong player in the market that Microsoft had a motive interest in him. And yet so little to see for yourself rescue in this alliance.

only wonder whether HTC shall bow …

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